Keep it simple. Create beyond the obvious.
Nadim Malvat is a creative director, filmmaker and entrepreneur working at the intersection of storytelling, design, technology and innovation.
His journey spans more than two decades, from founding an independent creative studio and collaborating with global brands and agencies to helping shape Xero's global creative capabilities. Today, he leads AI & Media Production at Xero, exploring how emerging technologies can transform the way creative ideas are imagined, produced and scaled.
At the heart of his work is a simple belief: great creativity comes from finding the human connection, removing unnecessary complexity and seeing possibilities beyond the obvious.
A career across creativity and technology
Nadim's career has never followed a single creative discipline. From filmmaking, animation and digital experiences to software, brand storytelling and AI, his work has consistently brought together creative thinking and technology.
Before joining Xero, he founded Origin8 Studios, an interactive design and animation studio collaborating with brands including Microsoft, Adobe, HP, Visa and Sony Television, and agencies such as JWT, Ogilvy, Tribal DDB and Wunderman. His work earned recognition at Cannes Lions and Spikes Asia. Alongside creative projects, he led the development of enterprise software adopted by several New Zealand government organisations.
In 2011, Nadim joined Xero as its first in-house marketing video creative, working directly with its co-founders. Over nearly 15 years, he helped build Xero's creative capabilities into a global in-house operation that grew to more than 80 creatives and producers at its peak, spanning Australia, New Zealand, the UK and North America.
His creative leadership and collaborations span global campaigns and experiences, including Xero's FIFA Women's World Cup 2023 partnership, New Zealand Rugby's NZR+ streaming platform, Xero's global brand evolution and Xerocon events around the world.
Today, as Creative Director of AI & Media Production, Nadim is helping shape the next evolution of creative production. Leading the development of AI-powered creative systems, agentic workflows and new production capabilities across design, photography, video and advertising, he is exploring how technology can amplify human creativity rather than replace it.
Having shared his perspectives at Adobe, NodeFest and ElevenLabs events, Nadim continues to explore the evolving relationship between creativity, technology and human expression.
At the heart of his approach is a simple belief: strip away complexity, find the human connection and create work that goes beyond what's immediately visible.
Highlights, Awards & Achievements
#TEAMWORK
2019 Speaker at Adobe Symposium, Sydney
2007 Shortlisted for Cannes Direct Marketing Lions, France - New National Animal Campaign
Winner of Integrating marketing award plus Direct Sales and Promotion award at
Spike Asia Advertising Festival, Singapore - New National Animal Campaign
2022-23 Creative work for the launch of Xero’s partnership with FIFA WWC 2023
2023 Gold award for Social Media - Muse Awards, London
Serial Killer Reciepts - Xero
2023 Shortlisted for Best Corporate Event at Event Marketing Awards
Xerocon 2022 London, New Orleans & Sydney. Worked on Motion Graphics & Social Media campaigns
2022 Social Media campaign featured at the Google Brandcast conference
Winner Shorty Awards 2020 - Online Event / Activation
Xero on Air
2019 Adobe Audience Choice Award winner: Best Experience Innovation
Brands collaborated with :
Microsoft, Adobe, Disney, Accenture, HP, 3M, Cadbury, Asian Paints and Xero
Agencies collaborated with :
JWT, Ogilvy, Contract Advertising (WPP Group company), DDB & Wunderman